I used Instagram to create anticipation for my product. I posted different Q/A stickers on my story to let the audience guess what song we are choosing for our music video. Also, I created our digipak and built a proper platform base and a labelling storyline to present our music video. By the help of audience that reached to me, recommending different ideas on a song and discussion with the team, I decided that the song that we'll go with is "BLINDING LIGHTS" by The Weeknd. Engaging with the audience was actually really nice.
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