CCR Q3

Q3- How do your products engage with the audience? 

In my opinion, research was the most important thing which enabled us to find our target audience. We chose multiple songs, but the reason we decided to go with ‘blinding lights’ was because of the huge target audience of the original music video. Since our music video targeted mostly young adults who are a victim of loneliness, and enjoy parties and night, it was quite easy to engage with the audience. As the music itself is very popular, we already knew that the Weeknd fans would like our product. The music contains elements of synth-pop, new wave, and electronic music so people who listen to this genre would value our hard work. 

We made sure to add such elements in our product that would resonate with individuals such as the speeding of the car which shows that this could be a way for the protagonist to escape the feeling of detaching with someone, or as a desire for freedom and escape from the challenges he’s been facing. Young adults consume our products according to their needs (uses and gratification.) As the music video goes on, the editing pace also gets faster, making it even more exciting and keeping the audience hooked.

To make our product look more interesting, we added random dreamy shots in between to keep up with the theme. Moreover, we created a social media page on instagram to further allow the people to engage with our music video, by posting the digipak, and social media posts related to our product so we can target more audience. Posting our product on youtube allowed us to gather much more audience including my schoolmates, friends, and people online. Moreover, our product was distributed using Below The Line marketing which allowed us to further distribute it to a mass audience.