MUSIC VIDEO THEORISTS







‘Drunk Dazed’ is a Kpop music video which was released in 2021, by a well known Kpop group, Enhypen. 

The music video is based on the reality of an idol’s life. The vampire concept of this music video shows that they are feeding off the energy of their new idol life. Based on theoretical perspective, let’s analyze this music video:

  1. The music video is representing youth, partying the social dynamics and how these themes intersect with broader cultural trends and values. There’s use of semiotics such as the signs, symbols, and visual language used in the video to convey meaning, including the use of colours, clothing, props, and choreography. Moreover, ‘Feminist Theory’ can be also be seen due to the portrayal of gender roles including the representation of male and female performers. The 7 boys are subject to a female, which can be seen as the superiority of women.


  2. The music video also portrays the class struggle by contrasting the scenes between the lavish life style, parties and the images of poverty which could be seen as the marxist perspective.


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