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on November 10, 2023

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A screenshot of my email to Weeknd, asking for his permission to use his song.

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CCR Q3

Q3- How do your products engage with the audience? In my opinion, research was the most important thing which enabled us to find our target audience. We chose multiple songs, but the reason we decided to go with ‘blinding lights’ was because of the huge target audience of the original music video. Since our music video targeted mostly young adults who are a victim of loneliness, and enjoy parties and night, it was quite easy to engage with the audience. As the music itself is very popular, we already knew that the Weeknd fans would like our product. The music contains elements of synth-pop, new wave, and electronic music so people who listen to this genre would value our hard work. We made sure to add such elements in our product that would resonate with individuals such as the speeding of the car which shows that this could be a way for the protagonist to escape the feeling of detaching with someone, or as a desire for freedom and escape from the challenges he’s been faci...

SOCIAL MEDIA PAGE

To promote our product, I created a social media page on Instagram. I used Canva, Picsart, and Prequel to create my posts! Here's the link to our social media page.

INTRODUCTION

Hi! This is Hania Shahid. I’m currently studying A2 from Beaconhouse Potohar Campus. My subjects are Business, IT, and Media Studies. I love media studies, & i’ll keep updating this blog!

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